Cause/Affect is a multidisciplinary creative studio boldly going after better.

Create an identity that reflects the cultural and natural inspiration inherent in all their products.

A skincare company with a strong connection to Country needs a brand that captures its uniqueness.

With a strong connection to Country and culture, Paperbark Love embodies the diversity and beauty from nature and the skin we’re in.

Colours and patterns from the landscapes and flora on Country became the canvas for the brand and packaging. Earthy tones offset by bold, modern typography were designed to work in harmony to ensure the products looked as good as they felt.

The core message of Paperbark Love was simple: Love your skin.