Cause/Affect is the product of years of professional experience on both sides of the fence. We’ve worked in agencies on the big national campaigns, we’ve driven projects from the client side, and we’ve championed things in-house.

We have complete clarity on what cuts through, and we recognise the need in our industry for more people who are ready to work for the greater good.

Overview

Our values are more than just words. They’re at the heart of everything we do and aspire to be.

We’re clear-eyed about what’s at stake and we’re fiercely driven as a result. As a result, our work is always crafted to cut through the white noise and make a real impact for real people. We also know that if we’re locked in and focused, we’ll always be better placed to inspire action and achieve real change.

We’re fuelled by a deep sense of empathy and a commitment to making the world a better place for the people and communities we care about. We recognise that compassion is not just a feeling, but a powerful tool that drives our work forward relentlessly.

By committing to a deep understanding of the causes we work with, we are able to create meaningful, relevant and engaging creative outcomes that have the best chance of driving real change. We never rest on our laurels. We are always learning, growing, and expanding our aperture to understand every complexity and uncover every insight.

We know that true inclusivity is an active concept. We are committed to amplifying underrepresented voices in society with accessible, challenging, and thought-provoking ideas. With a strong First Nations perspective underscoring our approach, we work towards a more inclusive society where all voices are heard — not just the one with the most power.

Values

Insight and research-led ideas that connect through emotion have a much better chance at sticking. That’s why we’ve built our creative process around uncovering undeniable truths through data to inform bold ideas.

Process

We exist to amplify causes with big outcomes.

Cause/Affect proudly stands behind over a decade of real-world results with our deep experience delivering high-quality campaign, visual, and branding conceptual design for many happy clients.

We operate like a virtual agency. This means you get all the benefits of a full service agency but with a highly collaborative and personalised process.

With our in-house team and reliable external network of experts joining forces, strategic nous combines with the right skills to make good things happen.

How We Work

Led by Waanyi and Kalkadoon woman Keisha Thomason, Cause/Affect is backed by a deeply informed and lived cultural vantage point. Keisha’s First Nations perspective provides invaluable insights that shape empathetic, inclusive, and impactful outcomes.

Backed by a successful career in design and creative direction in both agency and client-side environments, Keisha combines her proven professional knowledge with a strong sense of social responsibility.

About

Overview

Values

Process

How We Work

Meet Keisha