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Family Planning NSW consent campaign

Cause

Consent can be a complex topic, so the less barriers that exist to accessing knowledge, the better.

Affect

By creating an accessible campaign with togetherness, equality, and respect at its core, no one will feel out of the loop with consent.

Project

We created a colourful and accessible animation that struck the right balance between being informative and compelling. The design, characters and language considered the diversity of religion and cultures, while patterns and typography throughout were symbolic of consent.

Services

Animation

Illustration

Creative Strategy

Design

Client

Family Planning NSW

Animation