Encouraging reconciliation in the workplace /
Remind everyone has the power to buildFacebook (Gilimbaa)
A sticker is just a sticker, right? Not when it’s representing something as important as action around reconciliation in the workplace. Created for an internal diversity and inclusion campaign, the brief was to create a symbolic visual mechanism that would be the start of something bigger.
The concept arose from Facebook’s key campaign message—giving people the power to build community and bringing the world closer together. With this in mind, the design represented diversity, building, and unity. Proud, bright, and inclusive colours were chosen to represent this in a mix of both traditional and contemporary art. Applied to stickers and circulated through Facebook’s internal group Reconciliation@, it served as a bold reminder that everyone has the power to make change.