Disproportionately high diabetes numbers /
Break down negative barriers to seeking treatmentDiabetes Australia
Aboriginal and Torres Strait Islander people experience much higher rates of diabetes than the rest of the population. An awareness campaign centred around a visual representation of the journey towards healthier communities was required to help break down traditional barriers for those most at risk.
Resilience comes through working together—it’s a quality our culture has been practicing for tens of thousands of years. It all starts with connecting and yarning. The more we share knowledge about diabetes, the brighter the future we create for the next generations. This story is visually represented in the brand, with detail depicting the journey through fear, awareness, connection and healthier communities.