Indigenous cancer rates are too high /
Get people to act earlyCancer Australia
Rates of cancer are higher in Aboriginal and Torres Strait Islander people than the rest of the population, so Cancer Australia is prompting people to not delay and get checked out.
A clear and recognisable visual centre was created to connect with Cancer Australia’s Indigenous audience. An underlying theme grounded the concept to a behavioural call to action represented by circles, dots and pathways. These visuals were all about looking after your health in the interests of your entire mob.