Demonstrating health and safety strategy /
Create an empowering visual narrativeAhpra
The Australian Health Practitioner Regulation Agency (AHPRA) wanted to send a clear message around the company’s commitment to Aboriginal and Torres Strait Islander peoples and healthcare.
A visual narrative was created based around community access to equitable, culturally-appropriate healthcare free from racism. The artwork was centred around themes of empowerment and self-determination and was designed to extend to all brand touchpoints in order to tell a consistent, meaningful story.