Our Health

Demonstrating health and safety strategy /

Create an empowering visual narrative



The Australian Health Practitioner Regulation Agency (AHPRA) wanted to send a clear message around the company’s commitment to Aboriginal and Torres Strait Islander peoples and healthcare.


A visual narrative was created based around community access to equitable, culturally-appropriate healthcare free from racism. The artwork was centred around themes of empowerment and self-determination and was designed to extend to all brand touchpoints in order to tell a consistent, meaningful story.


Building a culturally safe healthcare together; empowering the community to have access to equitable, culturally safe healthcare that is free from racism; and greater self-determination for Aboriginal and Torres Strait Islander Peoples to ensure community enjoy a health life enriched by strong living culture, dignity and justice.