Communicating detailed social policy /

Reinforce family and culture



The Aboriginal Case Management Policy (ACMP) aims to empower and support families and communities to reduce incidences of harm. The objective was to create a short and easily understood animation that conveyed the key policy messages.


In order to build greater awareness and understanding of the ACMP, a visually recognisable design and story was created for Indigenous communities in New South Wales. The overarching goal was to leave the audience feeling positive and well informed about the policy while representing key positive pillars of family, community and culture.

Kinship Care